Project Goal: Create a business plan for a product of choice that has an existing need in the market, with the end goal of pitching it to potential investors.
The Design Concept
Problem Statement: Design a water bottle that allows users to conveniently pack and carry two different drinks of their choice for the day, instead of having to juggle and carry two different containers, i.e. water bottle and cup of coffee.
Mission Statement: "Getting rid of the morning hassle." Have you ever had both of your hands full from carrying two drinks? Many of us have experienced the same thing and it is so inconvenient. tuBi exists to solve that problem.
The goal is to create a water bottle brand that allows you to easily and conveniently hold and carry two different drinks as one, highlighting its modularity and customizability.
Figuring out the best way to secure and attach the two layers
Fun Fact: Name and Logo
“tuBi” comes from the Tagalog word for water, which is “tubig.”
I dropped the “G” and integrated its shape with that of a water droplet to get the company logo. “tuBi” cleverly worked out for the name as the bottle is “dual” stack, highlighting the essence of having 2.
Easily snap layers together to become one, secured by magnetic reinforcements and snap fasteners that provide tactile and auditory feedback
Sell Sheet
Tear Sheet
Ways to expand the business for future growth opportunities
