Design Brief

Design a product for Ultimate Survival Technologies (UST) that solves an unmet need in a survival or emergency situation that does not exist on the market.

But…What is UST?

  • Since 1936, UST has been creating survival, camping, and outdoor equipment

  • Range of existing products that are designed specifically for survival and emergency situations

  • Core values:

    • sustainability, inclusion and diversity, respect, and creative and beautiful storytelling

How do you increase the chances that both you and your baby survive a flood disaster?

Unmet Need —> Emergency Gear for Babies

Flood Disaster

Floods can come suddenly and unexpectedly and some people do not know how to swim. When trying to survive a flood, it would be hard to navigate and survive while carrying around a baby with you, especially when the parent needs as much strength and mobility as they can get to escape the situation.

User Persona: Single Parent of a baby (0-6 months)

  • middle-aged parent

  • mainly lives alone with the baby

  • lives in an area prone to natural disasters, including typhoons and floods

  • prioritizes the safety of baby over themselves

Scenario Storyboard:

Understanding the User

Significance of Baby Swaddling

  • Limits the startle reflex

  • Gentle pressure from swaddling helps contain their extremities

  • Reduces anxiety

    • swaddle can somewhat resemble being held, which has a calming effect and helps your baby relax

Testing Function and Size + Incorporating Baby Swaddle-like feature

Securing the baby first, and then yourself with the help of snap-on buckles and easy-to-access side adjustment straps

With U-Me,

I found a way where both parent and baby can survive in an emergency situation, without having to sacrifice one over the other. Together, you work as one.

If we could design something that could save one life, why not design something that could save two, you and me.